LISTING AGENT SERVICES IN OREGON AND WASHINGTON
Why Hire Opal Archer to Sell Your Home?
At Opal Archer we believe that sellers want the highest price, in an optimal time frame, with the least amount of headache. Our team concept is built around this belief and we committed full time to selling your home and we deliver with top results everyday.
When hiring the Opal Archer Real Estate Group, you will receive full service from start to finish. We pay for stunning marketing for your home, including professional photography and a 360 Virtual Home Tour website of your property, allowing anyone in the world to virtually tour your home and easily share it with family and friends.
Listing a home for sale requires a great deal of preparation and execution. We understand better than anyone how to showcase a homes perceived value to the most potential buyers. Our goal is to give your home the most impactful market exposure to a large audience, highlighting the features and lifestyle that your home provides, allowing buyers to envision themselves living there.
Pricing your home using a competitive market analysis by an experienced real estate professional who understands the market is imperative. Most home valuations are done instantly via formulas and computer systems. Your home valuation will be done thoughtfully, diligently, and fairly by Erik Meyer our Lead Broker. Trust that our home valuation is done with care to give you what we believe to be the most accurate valuation available.
LISTING AGENT SERVICES and MARKETING PLAN
Market Analysis
Tour the Neighborhood Competition
Prepare a Comparative Market Analysis
Thoroughly inspect your home and outline all the important features and upgrades
Advise Seller on Pricing Strategy
Provide an estimate of the selling expenses to show your net proceeds
Execute a listing agreement authorizing us to market your property
Facebook “PAID” marketing of your home
Property Enhancement
Provide you with helpful information to make your property as marketable as possible
Recommend repairs and improvements to sell your property for the highest price
Schedule and supervise the home enhancement program, with your approval
Suggest additional enhancement and repairs based on buyer feedback
Marketing Plan
It’s not the market, it’s the marketing. At Opal Archer we use state-of-the-art tools and marketing methods to expose your home to as many potential buyers as possible. We will effectively utilize the steps outlined here in our Marketing Plan to provide your home with Premium Exposure showcasing the features and lifestyle that your home can provide and giving potential buyers the greatest perceived value possible.Schedule a professional photographer to take High Quality, Professional Photos of property.
Color correct and enhance photographs of your property to maximize impact of images on the internet and in print media
Create a Custom Property Website with Shareable 360 Virtual Tour.
Recommend Ideas to Stage Home or Virtual Staging for top dollar.
Display your home to our sales staff and other agents prior to listing for the most exposure
Email your listing to Every Portland / Vancouver Agents announcing that the property will be “coming soon” to the market.
Distinctive Property Flyers Professionally Printed
Place Yard Sign with Perma-Flyer and Directionals Signs
Prepare and submit accurate information to the Multiple Listing Service.
Your Property will get exposure to all buyers on the Top Real Estate Websites including RMLS, Zillow, Redfin, Trulia, Movoto, Realtor.com Google Listings, Bing and Yahoo.
Install a high-security, computerized lock box to facilitate showings and track showings at your property (optional)
Mail just listed Flyers to your neighborhood, combined with Targeted Digital marketing of the property.
Marketing Plan - Professional Photography
First Impressions are everything.
First Impressions can be the difference of whether a potential buyer wants to look at your home or move on to the next. Our Goal is to set the standard in the Portland / Vancouver Real Estate Market for Professional Photography and 360 Virtual tours. We give potential buyers the best possible first impression of your property.
INCREASE BUYER INTEREST
90% of buyers start looking online, where you only have a few moments to catch a buyer’s interest.
Sell Faster / sell for more
Including professional quality photos has been proven to increase the sale price of a property and sell 50% faster than properties without.
HOME BUYERS WANT TO SEE BEAUTIFUL PHOTOS
Home buyers spend 60% of their time viewing photos, while only 20% on the property description and 83% of buyers deem photos to be important listing information.
We Pay for Everything
We will pay for Professional Photography and Editing, Virtual Staging and 360 Virtual Tours when appropriate for all of our listings and that’s just the beginning of out marketing.
Marketing Plan - 360° Virtual Tours
We will create a 360 virtual tour of you home made with the help of still photos, videos and 360-degree panoramic photography. Buyers can virtually walk through your home, rotating their views allowing them to see the house from different angles for the most realistic and immersive way to experience the property.
24 / 7 Property Tours. A 360 Virtual Tour give buyers the experience of viewing your home without being present. This also allows Buyers to view and tour you property and see it’s features from anywhere, when it is convenient for them, ultimately building a relationship with your home.
Buyers are 300% more engaged with 360 Virtual Tours than traditional 2D Photography.
Buyers can easily share your home with their family and friends, by simply sharing a link through email, text or even a social media. Many buyers rely on opinions of others when making home buying decisions, as a home is the largest purchase many people will ever make.
Structuring the Sale
Carefully review and present all offers for your consideration
Use unique and specialized sales approach in negotiations to optimize the overall outcome of your sale
Qualify the prospective buyers to be sure they are able to purchase your property prior to any accepted offers
Prepare a strong response or acceptance to create a solid transaction that will close on time with no surprises
Transaction Management
Manage all the details of your real estate transaction
Open escrow and review the escrow instructions
Arrange for the property, termite and other inspections
Supervise any agreed-upon home repairs
Assist with all disclosures, supplemental disclosures, carbon monoxide detector, hot water heater and environmental hazard disclosures
Oversee the loan approval process to be sure your transaction closes on time
Coordinate and supervise the appraisal process to ensure the proper value
Order the preliminary title report and review the condition of title
Order the HOA documents including the CC&Rs, budgets, by-laws and minutes of board meetings
Provide updated preliminary closing statements for your review
Stay on top of all other matters to be sure your real estate transaction closes on time and is hassle-free.
Services after Sale
Arrange for your net proceeds to be wired into your bank account, (if you prefer)
Review the final closing statement for accuracy
Provide you an e-mail document containing all your real estate transaction documents. This is a valuable reference for the future.
Key Market Factors - How Long Does it take to sell your home?
Location, Location, Location – is the single greatest factor affecting value. Neighborhood desirability is fundamental to a property’s fair market value.
Competition – Buyers compare your property against competing properties. Buyers interpret value based on available properties. Typical buyers have toured 5 - 10 homes before submitting their first offer.
Timing – The real estate market may reflect a seller’s market or a buyer’s market. Market conditions cannot be manipulated; an individually tailored marketing plan must be developed accordingly.
Condition – Property condition affects price and speed of sale. Optimizing physical appearances and advance preparation for marketing, maximizes value.
Terms – The more flexible the financing, the broader the market, the quicker the sale and the higher the price. Terms structured to meet your objectives are important to successful marketing.
Price – If the property is not properly priced, a sale may be delayed or even prevented. Opal Archer’s comprehensive market study will assist you in determining the best possible Price.
